Regime of images

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“Several times over the past 15 months Thaksin has vowed that he has no future in politics. It is hard to take his undertakings seriously. As my colleague at the ANU, Peter Jackson, wrote a few years ago, Thai public life operates according to a ‘regime of images‘ whereby there is no necessary correspondence between public stances and private manoeuvres. What counts in public is that the right thing is said at the right time. As usual, Thaksin is working the public imagery cleverly. He can afford to bide his time and present himself as a loyal servant returning to his beloved homeland. Of course, when the time comes for Thaksin to take on a more formal political role there will be those that protest about his dishonesty given his previous promises of retirement. But their charges will have little traction in the court of public opinion. That’s how the ‘regime of images’ works.”

– Andrew Walker, The return of the king, New Mandala

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